Video Explores Ways To Compare Long Term Care Insurance Costs

July 7, 2014 –  The costs, benefits and even health requirements required to obtain for long term care insurance can vary significantly according to a new consumer education video posted by the American Association for Long-Term Care Insurance.

“Every day we receive calls from consumers who are looking into long term care insurance for the first time,” explains Jesse Slome, executive director of the Association, a national trade group focused on creating heightened awareness.   ”This is one of the most complicated and confusing financial products and it can seem overwhelming and confusing.”

“You can shop online for a bank CD and even for simple insurance products like term life but that really is not true for long term care insurance,” Slome notes.  “We believe that this has evolved into a complicated product and that a consumer is best served by working with a knowledgeable specialist who understands the nuanced differences between policies and, most importantly, has been approved to compare and coverages from more than one company.  You are not likely to ever read your policy, though you should, but you want an agent who really understands and is familiar with the small print that will control how your benefits are eventually paid out.”

The brief two-and-a-half-minute informational recording was filmed at the 2014 Long Term Care Summit held in Kansas City.  Slome shares the three questions consumers can ask to determine if the insurance agent one works with is truly a specialist.    For more information and access to the video go to

The American Association for Long Term Care Insurance is a national organization that advocates for sound and responsible planning for the real risk of needing long term care services.  The national organization is headquartered in Los Angeles, CA.

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