Long Term Care Insurance Sales In The Connection Economy

Los Angeles, CA – January 27, 2013:   The rules that govern marketing and sales of long term care insurance no longer apply and success going forward will depend on how well insurance agents adapt to the ‘Connection Economy’ declares a leading industry expert.

“The insurance industry and especially insurance agents lag woefully behind the curve in accepting the new reality of how American consumers seek and obtain information and make buying decisions,” explains Jesse Slome, executive director of the American Association for Long-Term Care Insurance.  The founder and head of the national trade group based in Los Angeles, CA advised insurance agents of the need to adapt in order to flourish in the new ‘Connection Economy’ as he describes it.

“Change is occurring faster than most people are prepared to adapt and while it is generally perceived as young people who most utilize technology, older consumers, those who are prospects for long-term care insurance are rapidly changing as well,” Slome notes.

As evidence, the Association executive noted the dramatic increase in the number of people using online search engines to research information and connect with resources who can provide both competitive products as well as expertise.  “In the Connection Economy establishing your expertise in the eyes of the public is paramount,” Slome says.  “It is amazing how many insurance professionals still have no online presence or a poorly crafted one, when so many free opportunities such as Linkedin exist,” he shared with agents recently.

Slome who founded the Association in 1998 and is an award winning marketing and sales executive urged insurance professionals to devote just one hour each week to efforts related to improving how they connect with new world consumers online.  “Most independent agents do not need a website, or can utilize a low-cost template version, but they must learn how to effectively create an online presence so that consumers who are seeking information or checking our their professional credentials can accomplish this with relative ease,” he added.

The American Association for Long-Term Care Insurance is the national association serving insurance and financial professionals who provide long-term care financing solutions.  Membership in the organization costs $98 for a year and includes access to the nation’s largest online long term care insurance Marketing and Sales Center.

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