Long-Term Care Insurance Association Consumer Ad Set For September

The latest special advertising campaign targeting heighten consumer awareness will appear in September according to the American Association for Long Term Care Insurance (AALTCI).    The effort will appear in the September issue of Kiplinger’s Personal Finance magazine.

The Association’s “Fresh Perspectives on Long-Term Care Planning” campaign focuses on smart strategies for the “new economy” explains Jesse Slome, the Association’s executive director.   “With each new supplement we want to deliver information many consumers are not aware of and to give reasons to start their planning,” Slome adds.

The latest Planning Guide focuses on using alternate policy design strategies that can result in smart and affordable ways to plan for long term care in the new economy.   “One of the biggest mistakes people make is look at an initial quote for coverage, decide it is too much and walk away,” Slome notes.  “Some long term care insurance is always better than none and we want people to understand ways to have premiums fit within their budget.”

The full-page insert will reach some one million key prospects who receive and read issues of Kiplinger’s magazine.  “This marks the fifth special long-term care planning cooperative effort between Kiplinger’s and the Association,” says Slome.

The American Association for Long-Term Care Insurance has posted the three prior guides focusing on long term care insurance costs on the organization’s website.

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