Long Term Care Insurance Association Consumer Campaign Set

Special long term care insurance insert in Kiplinger's Personal Finance magazine

Special long term care insurance insert in Kiplinger’s Personal Finance magazine

September 29, 2014 – With support from four leading national insurers the American Association for Long-Term Care Insurance is set to run a special consumer awareness insert in Kiplinger’s Personal Finance magazine.  The campaign will coincide with November’s Long-Term Care Awareness Month.

“The participation of four insurers marks the Association’s largest effort in many years,” explains Jesse Slome, director of the American Association for Long Term Care Insurance.   “We will run four pages of high impact messaging appearing in this widely-read and influential personal finance publication.”

According to AALTCI, the four insurers supporting the effort are Mutual of Omaha, New York Life, Genworth and Thrivent.   The special long-term care insurance insert will be included inside issues of Kiplinger’s magazine.  The publication is read by over two million individuals and copies will be available on newsstands around November 4th.

The AALTCI insert focuses on the newest planning strategies and policy options that make long term care insurance affordable.   “These inserts share the latest industry data as well as some ideas that few consumers are aware of,” Slome notes.  “By having four pages in the magazine we are really able to deliver a lot of timely and valuable information.”

November was declared Long-Term Care Awareness Month, a national effort established by AALTCI initially in 2001.  The month has been recognized by a Congressional Resolution as well as resolutions by numerous governors and mayors according to Slome.

The American Association for Long-Term Care Insurance was established in 1998 to create heightened awareness and to support insurance agents and financial professionals who market LTC solutions.  Copies of prior Kiplinger’s inserts can be accessed on the Association’s website, rated by consumers as the nation’s number one source for relevant and current long term care insurance information.

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