Long-Term Care Awareness Month - 2020

Available for you to download and use.

While the American Association for Long-Term Care Insurance first established LONG-TERM CARE AWARENESS MONTH you'll note that we specifically left out the word Insurance.
The goal was to make this a time to create heightened awareness of the issue and to get as many non-insurance focused entities involved. Since then we are so pleased to see that has indeed happened.
With that in mind, I hope you find the tools below helpful and put them to use.
Jesse Slome, Founder and Director
American Association for Long-Term Care Insurance

Download and use the logos. Three sizes and download instructions are below.

long-term care awareness logo large 2020

long-term care awareness logo medium 2020

long-term care awareness logo small 2020

How to Download The Images
We authorize use as you deem appropriate.

Download the Awareness Month logos

Step 1: Right click on any of the images above.

Step 2: Highlight Save Image As.

Step 3: Save to your Desktop.

Note: Every computer can be different and we are unable to individually help people. But the above system should work for most.

Use This As a Press Release To Generate Local Media Attention

Simply copy and personalize the following into a Word document. Send it to local newspaper editors prior to November 1st.

Top 10 Facts to Know About Long-Term Care Planning

November is National Long-Term Care Awareness Month, an event recognized by Congress and a number of States. To mark the occasion, here are 10 interesting facts shared by the American Association for Long-Term Care Insurance.

# 1 - Americans are living longer, in large part due to advances in medical care and public health. Life expectancy in the US for those reaching 65 was 20 years on average in 2019.

# 2 - By 2030, one in five residents in the US will be age 65 or older.

# 3 – The number of people in need of long term support services (LTSS) in the United States is already at 14 million and expected to grow to 27 million by 2050.

# 4 – Average out-of-pocket costs are $140,000 for those individuals who utilize paid long term support services (LTSS). Roughly 17 percent will spend over $100,000 on LTSS. Almost 9 percent will spend over $250,000 on LTSS.

# 5 – By 2040, the total prevalence of Alzheimer’s disease and related dementias in the US is expected to approximately double from 7.2 million to nearly 13 million, with 8.5 million women and 4.5 million men expected to develop dementia.

# 6 – For those requiring high levels of LTSS, individuals and families pay 55 percent of long-term care costs out of pocket.

# 7 – Currently, the majority of older single-person households are female. Women comprised 74 percent of solo households age 80 and over.

# 8 – Some 7.5 million Americans have some form of long-term care insurance. Two-thirds of all new individual long-term care insurance claims pay for care needed by women.

# 9 – The long-term care insurance industry paid out $11 billion in benefits to some 310,000 individuals with insurance protection in 2019. The number will increase each year as the current number of policyholders grow older and, as a result, are more likely to begin their claim.

# 10 – 69.5 percent of new claims start after the policyholder reached age 80. If you live a long life, you are very likely to need long term care. You'll be very glad you have a policy to pay benefits.

For more information on long-term care insurance contact (Insert your name here), at (Insert your company of agency name here) by calling (Insert your area code and phone number here).

# # # (This represents the end of the press release)