National Ad Consumer Ad Campaign In December Kiplingers

The American Association for Long-Term Care Insurance (AALTCI), the nation’s leading professional organization dedicated solely to promoting the importance of planning for long-term care needs, announced today it will publish in the December issue of Kiplinger’s Personal Finance magazine, its third consumer-focused advertorial section, entitled “Fresh Perspectives on Long-Term Care Planning.” 

“Fresh Perspectives” will focus on practical long-term care planning strategies in the midst of a challenging economy.  According to Jesse Slome, AALTCI’s executive director: “Long-term care insurance policies have undergone significant enhancements during the past few years to attract younger, more budget-conscious consumers.  To heighten awareness of these new planning options, the new supplement will deliver information many consumers are not aware of including reasons to start their planning early. The ‘Fresh Perspectives’ approach is intended to also generate interest among those who may have previously chosen not to purchase insurance coverage.”

“This marks the third special long-term care planning cooperative effort between Kiplinger’s and the Association,” said Alex McKenna, publisher of Kiplinger’s Personal Finance.  “The most recent educational supplement from the AALTCI, which ran in our May 2011 issue, scored incredibly well in a survey of our readers.  Specifically, fifty percent (50%) of those who read it said that it either changed their thinking about long-term care or they took some kind of action as a result of reading it.  We expect the December supplement to have the same – if not greater – impact.  We are committed to educating consumers about this important issue and look forward to growing this effort with the AALTCI in 2012.” 

Full-page advertisements from John Hancock Life Insurance Company (U.S.A.) and The Prudential Insurance Company of America are running as part of the supplement, which will be included in the December issue of the publication.  The December issue will reach more than 2.5 million readers and will be available on newsstands on November 8. 

In addition, Kiplinger’s will promote long-term care awareness on the publication’s website,   The American Association for Long-Term Care Insurance has posted the two prior guides focusing on long term care insurance costs on the organization’s website.

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