“One of the anticipated sessions will be a ‘how to’ session featuring one of the nation’s leading experts in the field of selling linked benefit products,” announces Jesse Slome, director of the American Association for Long Term Care Insurance.  Gene Pastula, president of San Diego-based Westland Financial Services, Inc., will deliver a 75-minute session, “How To Sell Linked Benefits; Best Ways To Get To Yes.”

The Association’s Summit takes place May 18-20, 2014 at the Westin Hotel Crown Center in Kansas City, Missouri.    The Association recently announced a special, highly discounted early registration rate of $69 that applies to registrations received by November 30, 2013.

This marks the 11th Summit organized by the Association.  The event will offer attendees the opportunity to participate in nearly 40 different workshops and keynote addresses covering the marketing and sale of both traditional long term care insurance as well as combination long term care products.   Exhibitors representing leading combination LTC insurance companies will also be present.

November 30, 2013 is the final day to register for the conference at the special $69 rate.  “Nothing will ever replace face-to-face networking with your peers from around the country,” Slome explains.  “If you want to know what’s working today, not what worked five years ago, you need to come and talk to others who are enjoying their most successful years in the long term care insurance business.”

Complete information on the 2014 National Long Term Care Solutions Sales Summit can be accessed online at the Association’s website.

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“The differences can amount to tens and even hundreds of thousands of dollars of future benefits,” declares Jesse Slome, executive director of the American Association for Long Term Care Insurance.  “People wrongly assume these policies are virtually identical when nothing could be further from the truth.”

While asset based long term care insurance products offering a combination of life insurance and long term care benefits have been around for many years, numerous new policies have been or are being introduced Slome acknowledges.  “Roughly 90,000 of these asset based LTC policies were sold in 2012,” Slome reports.  That compares to roughly 330,000 traditional long term care insurance policies.

Slome shared ways to judge if comparing policies is worthwhile.  “If you are married and plan to buy policies for both husband and wife, there can be considerable differences in the future benefit amount from one insurer to the next,” Slome shared.  “Many of these policies today are marketed by financial professionals who only offer one or two policies and are not as familiar with the important differences.”

Future guarantees can vary among different asset based LTC products Slome notes.  “In future years you don’t want to find out that what you thought was guaranteed isn’t,” Slome says.   “All of these small but very important factors make it increasingly important to compare because you only purchase these policies one time.”

The Association compiles a listing of specialists experienced in asset based long term care insurance.  “Few of the insurance professionals who help advise consumers about traditional long term care insurance planning and costs really are knowledgeable about the nuances of these newer asset-based LTC products,” Slome concludes.    To connect with a specialist in this area call the organization at 818-597-3227 or visiting their website.

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