Some 10 million Americans currently require long-term care according to the American Association for Long-Term Care Insurance (AALTCI) with annual expenditures exceeding $200 billion.

“We’re proud to support this important educational campaign,” says Lisa Wendt, president and CEO of LifeSecure Insurance Company.  Experts expect the number of aging adults needing care will grow significantly in the next decade as the 76 million baby boomers begin to turn 65. 

To inform individuals about the importance of long-term care planning and simple ways to make insurance protection more affordable, AALTCI is making available a free online informational consumer guide.

“Few people are aware of the available discounts and planning techniques that can make long-term care insurance quite affordable,” explains Jesse Slome, the organization’s executive director.  “It is possible to reduce the cost by between 20-and-50 percent yearly.”

For example, significant discounts are available when applicants meet certain health qualifications that can vary from one insurer to another.  “Non-smokers may qualify for savings and couples or partners who apply for protection may be eligible for savings,” Slome adds.  “Savings can apply even when only one spouse obtains insurance coverage.”

The “2 Minute Guide: Reducing The Cost” can be accessed online.  No sign-in or personal information is required.  To access the free guide, visit www.aaltci.org/free-guide/.

About LifeSecure Insurance Company 

LifeSecure Insurance Company is based in Brighton, MI and offers long-term care and post-hospital recovery insurance products. The company’s insurance products are sold through a network of independent marketing organizations, brokers and agents and licensed in 44 states. Additional information is available at www.YourLifeSecure.com. 

About The American Association for Long-Term Care Insurance (AALTCI)

Established in 1998, AALTCI is the national professional organization serving over 3,000 insurance professionals who market long-term care insurance.  The organization’s online Consumer Information Center www.aaltci.org/ has been recognized as a leading resource of current information and relevant statistical data.

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“Awards are given for sales of individual long-term care insurance policies as well as multi-life long-term care,” explains Jesse Slome, the organization’s executive director.  A new category has been added to recognize producers who began selling long-term care insurance in 2009.   

Award recipients are ranked on a national as well as a state-by-state basis with their names published in the Association’s annual LTCi Sourcebook.  ”This is an excellent way for agents and brokers, even those who have just started selling, to show prospects they have been recognized as a leading producer in the industry,” Slome notes.  The minimal placed premium for 2009 is $2,500.  ”All those who enter and qualify are recognized,” he adds.

Information and the entry application can be accessed online via the Association’s website: http://www.aaltci.org/awards.   

Established in 1998, the American Association for Long-Term Care Insurance is the national association serving insurance and financial professionals who provide long-term care financing solutions.

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“Women have a far greater risk of needing long-term care and indeed two-thirds of all long-term care insurance benefits result from care needs by women,” explains Jesse Slome, executive director of the national trade organization.  “Women also tend to be the ones who initiate the long-term care planning discussion and often are the decision maker when it comes to purchasing long-term care insurance.”

Women over the age of 65 comprise 980,000 nursing home residents in the U.S., according to the “Woman’s Guide To Long-Term Care Insurance Protection.”  Only 337,000 men over age 65 are in nursing homes.  Women are far more likely to suffer from Alzheimer’s Disease that is the cause of the largest and most costly needs for long-term care.   “Women benefit more from owning long-term care insurance,” Slome notes.  “Two-thirds of all insurance benefits are paid to women, 41 percent to single women and 25 percent to married women.”  Single men account for 12 percent of claim benefits and married men for 22 percent.

The guide addresses important planning considerations for women who have spouses or partners as well as women who live alone.  “Each have very specific planning needs and issues,” Slome explains.  “Married women face a likelihood of providing care for their spouse, who typically is older, or facing a very significant annual bill for care.”  Women who live alone lack the spouse or extended family members to assist with caregiving.

Copies of the guide can be viewed on the American Association for Long-Term Care Insurance‘s website and may be purchased by insurance and financial professionals.  To view a copy go to: http:www.aaltci.org/tools or call the organization for information at 818-597-3227.

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