home care is reason to buy long term care insurance

Los Angeles; December 2, 2013 – How do people really utilize home care services and ways they maximize limited budgets will be explored at the upcoming National Long Term Care Solutions Sales Summit, the national conference for those who market and sell long term care insurance and linked benefit products.

According to conference organizers, the American Association for Long Term Care Insurance, this is one of the most necessary topics to be explored.  “Insurance professionals really need an understanding of how consumers utilize services in order for them to market and sell appropriate levels of coverage,” explains Jesse Slome, director of the American Association for Long Term Care Insurance.  “Otherwise they could be advising clients to get too little or too much protection.”

The conference which takes place May 18-20, 2014 at the Westin Hotel in Kansas City is the largest gathering of independent insurance professionals who market LTC solutions.

“The Summit brings together national leaders with experts from across the industry,” Slome explains.  “We have put together a program that will be of interest and value to insurance professionals who have never sold long term care insurance products as well as to the thousands of dedicated LTC specialists.  Each session is specifically designed to deliver information and how-tos that will directly benefit those attending.”

Most consumers mistakenly associated long term care with a nursing home stay the AALTCI director points out.  “The vast majority of new long term care insurance claims begin with a need for care at home,” Slome stresses.  “Long term care insurance today is really nursing home avoidance protection but do people need round the clock care which can be enormously expensive or have they learned to manager their care to meet their level of benefits?  We hope to explore that topic in detail.”

Information about the 2014 National Long Term Care Solutions Sales Summit can be obtained by calling the organization at (818) 597-3227 or visit their website at www.aaltci.org/2014summit.  The cost to attend is currently $99 for the three day event.

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The research follows up and expands upon a prior study suggesting that blacks are more likely than whites to live in poor-quality nursing homes.   The research is the first full-scale analysis of its kind to attempt to look broadly at Hispanics in nursing homes – what kind of nursing homes they live in and how care at those facilities compares to nursing homes which care mostly for white elderly people.

The most shocking finding, the researchers noted, is the pervasiveness of disparities in nursing home care that are primarily white, compared to nursing homes that are a mix of whites and Hispanic residences.

Traditionally, the group has used formal long-term care services less frequently than any other U.S. ethnic group. They had also been less likely than white or black residents to live in nursing homes. In Hispanic households, elder care has traditionally been handled by adult daughters at home, but acculturation and financial issues have forced a growing number of young Hispanic women into work outside the home.

The researchers noted that the loss of home caregivers is occurring even as the growth of the elderly Hispanic population rises dramatically. The study’s authors estimate that more than 5 percent of the current Hispanic population is elderly, a number that is expected to quadruple during the next 10 years. That number should rise to 4.5 million by 2010.

“People with the financial resources or who have purchased long-term care insurance can get into very good places or alternatives for nursing home care,” Jesse Slome, executive director of the American Association for Long-Term Care Insurance explains. “Everyone else is left with facilities that may just not provide the desired level of quality.” Some 8.25 million Americans currently own long-term care insurance.

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