Some 10 million Americans currently require long-term care according to the American Association for Long-Term Care Insurance (AALTCI) with annual expenditures exceeding $200 billion.

“We’re proud to support this important educational campaign,” says Lisa Wendt, president and CEO of LifeSecure Insurance Company.  Experts expect the number of aging adults needing care will grow significantly in the next decade as the 76 million baby boomers begin to turn 65. 

To inform individuals about the importance of long-term care planning and simple ways to make insurance protection more affordable, AALTCI is making available a free online informational consumer guide.

“Few people are aware of the available discounts and planning techniques that can make long-term care insurance quite affordable,” explains Jesse Slome, the organization’s executive director.  “It is possible to reduce the cost by between 20-and-50 percent yearly.”

For example, significant discounts are available when applicants meet certain health qualifications that can vary from one insurer to another.  “Non-smokers may qualify for savings and couples or partners who apply for protection may be eligible for savings,” Slome adds.  “Savings can apply even when only one spouse obtains insurance coverage.”

The “2 Minute Guide: Reducing The Cost” can be accessed online.  No sign-in or personal information is required.  To access the free guide, visit www.aaltci.org/free-guide/.

About LifeSecure Insurance Company 

LifeSecure Insurance Company is based in Brighton, MI and offers long-term care and post-hospital recovery insurance products. The company’s insurance products are sold through a network of independent marketing organizations, brokers and agents and licensed in 44 states. Additional information is available at www.YourLifeSecure.com. 

About The American Association for Long-Term Care Insurance (AALTCI)

Established in 1998, AALTCI is the national professional organization serving over 3,000 insurance professionals who market long-term care insurance.  The organization’s online Consumer Information Center www.aaltci.org/ has been recognized as a leading resource of current information and relevant statistical data.

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