Largest online long term care insurance sales marketing center

hybrid long term care insurance options were made available as part of the nation’s largest long term care insurance online resource center.

“There is increasing interest in hybrid long term care solutions including a growing number of life insurance options,” explains Jesse Slome, director of the American Association for Long Term Care Insurance.  “It is important for insurance and financial professionals to understand how the various hybrid LTC options work so they can compare and better educate their clients and prospective clients.”  Hybrid LTC products include life insurance that pay accelerated benefits should the policyholder need qualifying long term care services.

The new audio programs were added to the Association’s Online Long Term Care Insurance Learning Center that currently features nearly 100 training audios.   Each of the two new audios is approximately 20 minutes and features an interview with Shawn Britt, Director, Advanced Consulting Group for Nationwide Financial.

“There are significant differences between life insurance policies that offer long term care insurance-like benefits,” Slome explained.  “Some offer more dollars should you need long term care while others offer a higher death benefit if you don’t.”  The second audio focuses on ways to market and approach the differences to consumers.  “Shawn uses a great analogy to a fruit basket as a way of visually describing the differences and the different approaches to both men and women.”

In addition to audios, the national long term care insurance association’s website makes available online long term care insurance marketing and sales tools.   Insurance agents wishing to learn more about long term care insurance audios or other support tools are encouraged to visit the organization’s website.

Consumers seeking long term care insurance costs who wish to connect with a designated specialist, a member of the American Association for Long-Term Care Insurance, can also visit the organization’s website or call 818-597-3227.

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