long term care insurance ad awareness campaign set

Los Angeles; August 13, 2013 – A new advertising effort focused on long term care insurance planning was announced today by the American Association for Long-Term Care Insurance.

“November is national Long Term Care Awareness Month and we are very pleased to undertake another effort to create heightened awareness and understanding of the importance of planning,” declares Jesse Slome, executive director of the long term care insurance industry trade group.  Slome was the founder of Long Term Care Awareness Month which was first established in 2001 and has since been recognized by Congress, several State governors and multiple city mayors.

As part of the Association’s efforts to mark this year’s event, the organization will be running new advertorial information in the November issue of Kiplinger’s Personal Finance magazine.  “We will focus on continuing to provide relevant information that is of benefit to consumers,” Slome notes.  “There is still an enormous lack of understanding how to make long term care insurance affordable, when to start the planning process and some of the newer options that are increasingly of interest to consumers.”

The campaign in Kiplinger’s marks the fifth in an ongoing series of consumer educational guides focused on long term care planning.   Reprints of the inserts are made available to consumers.

Copies of the previously produced guides can be accessed via the organization’s website.  “Educating consumers is a public service we gladly undertake,” Slome acknowledged.  The organization does not require submitting any personal information in order to access the prior guides.  To read the guides go to www.aaltci.org/guides.

Individuals who are interested in learning more about long term care insurance protection or who wish to get no-obligation long term care insurance costs from a member of the Association, can the organization at 818-597-3227.

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“Fresh Perspectives” will focus on practical long-term care planning strategies in the midst of a challenging economy.  According to Jesse Slome, AALTCI’s executive director: “Long-term care insurance policies have undergone significant enhancements during the past few years to attract younger, more budget-conscious consumers.  To heighten awareness of these new planning options, the new supplement will deliver information many consumers are not aware of including reasons to start their planning early. The ‘Fresh Perspectives’ approach is intended to also generate interest among those who may have previously chosen not to purchase insurance coverage.”

“This marks the third special long-term care planning cooperative effort between Kiplinger’s and the Association,” said Alex McKenna, publisher of Kiplinger’s Personal Finance.  “The most recent educational supplement from the AALTCI, which ran in our May 2011 issue, scored incredibly well in a survey of our readers.  Specifically, fifty percent (50%) of those who read it said that it either changed their thinking about long-term care or they took some kind of action as a result of reading it.  We expect the December supplement to have the same – if not greater – impact.  We are committed to educating consumers about this important issue and look forward to growing this effort with the AALTCI in 2012.” 

Full-page advertisements from John Hancock Life Insurance Company (U.S.A.) and The Prudential Insurance Company of America are running as part of the supplement, which will be included in the December issue of the publication.  The December issue will reach more than 2.5 million readers and will be available on newsstands on November 8. 

In addition, Kiplinger’s will promote long-term care awareness on the publication’s website, www.kiplinger.com.   The American Association for Long-Term Care Insurance has posted the two prior guides focusing on long term care insurance costs on the organization’s website.

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