Association Consumer Awareness Campaign Launches

A national consumer-focused campaign designed to heighten awareness of new provisions available from leading long term care insurance providers officially kicked off today.

“Long term care insurance is ‘new and improved’ with plan features and options that will make this important coverage more attractive and more affordable to larger numbers of individuals,” declares Jesse Slome, executive director of the American Association for Long-Term Care Insurance.  “We will undertake an extensive national consumer awareness effort to explain important developments to consumers especially those in their 50s and 60s who need to start planning for the risk of needing long term care.”

The campaign officially kicked off with the cover story appearing in the just-published November issue of Life Insurance Selling magazine, a leading industry publication.  To read the article click on this link.

“In addition to educating consumers, we need to educate the thousands of insurance and financial professionals who are not familiar with the important industry developments designed to make coverage attractive in the new economy,” Slome adds.

The long term care insurance expert points to options that enable individuals to buy more affordable coverage and increase their benefits in future years.  “Long term care insurance used to be a one and done process,” Slome explains.  “Today, many will find it advantageous to take what I call a ‘layered’ approach locking in some coverage now with the ability to add to their coverage in future years even if their health has changed.”

“We are going to make consumers aware of what we call the “Good, Better and Best” approach to long term care insurance planning,” Slome notes when explaining the goals of the effort.  “Some eight million Americans currently have long term care insurance and we are quite positive about the future growth simply because Americans are not getting younger and they recognize the risk and consequences of not planning.”

Established in 1998 as a non-profit trade group, the Los Angeles, California-based American Association for Long Term Care Insurance advocates for the importance of planning for long term care and supports insurance and financial professionals who market LTC insurance.  The Association established November as National Long Term Care Awareness Month in 2001.

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